Well, you might be wondering how can you get patients without investments to your dental clinic. Yes, no need to purchase expensive (and sometimes fake) dental patients lead generation packages like Pract*** or Jus**Dia** and so on… (You know the brand names 😛 )
I’ve been working in this Digital Marketing industry for the last 8 years. And I learned only one thing.
YOU DON’T NEED MONEY TO MARKET YOURSELF.
Yes, if the internet is Free why would you go for paid advertising? Go for Free.
How can you get people to fix their teeth at your clinic (without investment)?
1. Google Local Listing
Awesome tool… I just love it. I can write a full article on this topic. I use it daily, everyone is using it.
Have you seen your phone, it has Google Maps – inbuilt?
Have you seen that Pakistani-Indian old friends ads on TV?
The sweet couple, how they are searching on Google Maps…no??
Even…Google is promoting Google Maps so heavily and aggressively that they are holding big banners and hoardings in cities. In Pune… I’ve seen their big board on University Road. Didn’t you notice?
Ok, so the point is to get your dental clinic listed on Google Maps.
It is very easy and steps by step process to get your own Google Local Listing live.
Just go to business.google.com, signup with your Gmail id, fill the details like dental clinic address, phone, opening-closing hours, website (optional), and get verification done.
This is how your dental clinic will appear in Google Local Pack
See an example of Google Local Listing
Facebook…again massive audience. Everyone is on Facebook now. People are just addicted to this channel now.
You can also get some benefits out of this online marketing tool….yes apart from chatting, posting selfies, and videos…you can get people to visit you to show or treat their teeth. 🙂
You can create a Facebook Page and Business Place for your dentistry business and get some branding done. FB is also one of the free marketing tools that your competitor dentists must be using. See their Facebook pages and local listings and try to do the same. Simple.
Facebook marketing tips for promoting dental clinic in local areas
3. Get Reviews
Ha…this is the gold. More positive reviews = more happy customers = more business……
People love reviews. Your patients must be doing the same.
People usually love to visit clinics for their dental treatments, which are close to them, open at a convenient time, has good reviews, ratings, and reputation.
Not necessarily they look for ‘cheap dentists’ or ‘cheap root canal services.’ When it’s health, they don’t bother much about your fees.
What they care about the quality of the treatment provided by their dental doctor. Right?
Google Reviews for Dental Clinic
Facebook Local Reviews for Dental Clinic
So, focusing on local reviews from existing patients is excellent.
I’m soon going to cover new detailed post on ‘How to get good customer reviews for local businesses?’
Meanwhile, you can use the Google and Facebook pages that you created for your dental clinic to get reviews online.
You should ask your existing patients, their family members, and related people for posting reviews online. You can message them via WhatsApp or even text and get more local reviews and ratings.
They need to mention their experience while taking dental treatments from you. That’s simple.
You can in return offer them some 5% discount on the next visit. Good Deal?
They just need to use their Gmail ids and on your local listing page they can write, post photos, and give ratings.
The same logic can be applied to Facebook.
4. Use WhatsApp Group
I won’t talk much about this tool for your clinic. As I know you must be using it already. NO?
You should use WhatsApp for your clinic marketing. Keep phone number records of your patients. Create a group, share your free tips with them. Keep the engage. Send them offers and so on…
Let them know how monthly oral hygiene is important. Out of 100, there will be at least 10-20 customers who will follow this and get you extra revenue.
Over to You
Now, go and find some free minutes and get your dental clinic promoted online using these free and simple tips.
Just ask yourself. Is my dental clinic online?