what is digital marketing in simple language

What is Digital Marketing?

Digital marketing is marketing of products or services mainly on the internet using digital technologies, internet connected devices (mobile, desktop, laptop, table, etc), online mediums, online display advertising channels, social media, etc.

The 7 Categories of Online Marketing:

  1. Search engine marketing (SEM)
  2. Search engine optimization (SEO)
  3. Pay-per-click advertising (PPC)
  4. Content marketing
  5. Social Media Marketing (SMM)
  6. Affiliate marketing
  7. Email marketing

Digital Marketing: Importance and Growth

  • Consumers are going digital and online
  • Online or digital marketing strategies are affordable
  • The digital marketing efforts are easy to track and monitor through digital campaigns and tools
  • Provide a more interactive customer experience through digital marketing channels
  • With digital marketing, you can respond to trends in real-time
  • Your business can significantly increase reach

This statistic presents the digital advertising revenue in India from 2007 to 2015 and provides a projection of the revenue until 2021. It is predicted that the revenue from digital advertising will amount to 101.5 billion Indian rupees in 2017.

Source: https://www.statista.com/statistics/233493/digital-advertising-revenue-in-india-from-2011/

Source: marketingcharts.com

Benefits of Digital Marketing

  • Affordability and easily available
  • Flexibility of online mediums to use
  • Effort and goral tracking is possible
  • Is more cost-effective than traditional marketing
  • Helps generate better revenues as compared to traditional mediums
  • Facilitates interaction with targeted users
  • Easy to target the mobile consumer
  • Helps building Brand Reputation
  • Provides better ROI for your marketing investments
  • Help brands earning people’s trust
  • Entices people to take favorable action
  • Makes you ready for the Internet of Things
  • Ensures business survival online

Career Opportunities

Digital Marketing is a booming, growing, dynamic and vast field of marketing with n number of job roles.

Digital marketer is responsible for the online marketing strategy and operation of the business. They research, plan, strategize and execute digital marketing campaigns.

Trend in Digital Marketing Job

Important Facts and Figures

Organic Search

  • Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017)
  • The average Google first page result contains 1,890 words. (Backlinko, 2016)
  • 50% of search queries are four words or longer. (Wordstream, 2016)
  • 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018)
  • Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
  • Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)
  • Video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)

Voice Search

  • 19% of people use Siri at least daily. (HubSpot, 2015)
  • 37% use Siri, 23% use Cortana, and 19% use Alexa at least monthly. (HubSpot, 2015)
  • 20% of search on Google’s mobile app/devices are voice searches. (Search Engine Land, 2016)
  • The number of voice queries increased 3,400% between 2008 and 2017. (HubSpot, 2017)
  • Google claims its voice recognition accuracy is now at 92%. (Campaign, 2017)

Mobile Search

  • Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)
  • More than 46% of Americans will check their smartphone before getting out of bed. (Tech Times, 2017)
  • 48% of consumers start mobile research with a search engine. (Smart Insights, 2016)
  • 26% of consumers start mobile research with a branded app. (Smart Insights, 2016)

Ecommerce

  • 84% of people won’t make a purchase if they are dealing with an unsecured site. (Blue Corona, 2018)
  • By 2021, global retail ecommerce sales will reach $4.5 trillion. (Shopify Plus, 2018)
  • B2B ecommerce sales are expected to outgrow B2C ecommerce sales by 2020. (Ecommerce Platforms, 2018)

Local SEO

  • 72% of consumers who did a local search visited a store within five miles. (Wordstream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)
  • Nearly one-third of all mobile searches are location-based queries. (The SEM Post, 2016)

Source/Stats Credit: https://www.hubspot.com/marketing-statistics

 

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